Services

At Myla Wagner PR, we focus on advancing the success of our clients. Every campaign is customized to achieve specific business objectives and marketing goals. We excel at identifying compelling aspects of your company, products, technology, customers, market, and industry to develop story ideas that are newsworthy across a variety of media channels.

METHODOLOGY

Our media campaigns are founded in research, analysis, and discovery. We examine your company, its unique point of differentiation within the industry, and the competitive landscape. We immerse ourselves in understanding your business, its products and services, and your customers. From this, we develop strategies that specifically target relevant audiences while meeting your long term business objectives.

Our success is demonstrated in the broad range of media coverage we consistently garner for our clients in leading trade journals, newspapers, broadcast media, and on the speaking platform.

TOOLS AND STRATEGIES

Our approach to public relations utilizes a variety of tools and strategies to influence and shape market perceptions. Our PR programs include:

• Message development
• Customized feature story pitching and placement
• Bylined article development and placement
• Case study development
• Securing speaking opportunities at tradeshows, roundtables, and webinars
• Review of editorial calendars for relevant stories in key outlets
• Monitoring of blogs, web sites, and social networks for opportunities and coverage
• Development of media materials, including press releases, backgrounders, corporate fact sheets, executive bios, and related material
• Briefing documents for spokespeople
• Trade show interviews and support
• Industry award applications
• Resource directory placements